Marketing strategy and planning
Clear, practical marketing planning aligned to business goals, sales priorities and available team capacity.
Freelance marketing support
Senior Freelance Marketing Support For Small B2B Teams
Senior marketing strategy plus hands-on delivery - without hiring a full-time senior marketer.
Alongside AI Marketing Foundations, Louise supports small B2B teams that need calm, practical and commercially focused marketing help across strategy, messaging, content, campaigns and communications.
If you are not ready for an AI-focused engagement (or you want both), this is the route for senior support that moves work forward without agency overhead.
Useful When You Need Senior Marketing Help, But Not Another Full-Time Hire
This support is useful if:
- You need marketing momentum but don’t have a senior marketer in-house
- You have a complex B2B or technical proposition that needs clearer messaging
- You need consistent content, campaigns or LinkedIn activity
- You want someone who can work with founders, sales and technical teams
- You need both strategy and hands-on delivery
- You are not ready to hire full-time, but need experienced marketing support
What This Looks Like
- Messaging refresh for a technical proposition (so AI has better inputs)
- Website copy and page structure for conversion
- LinkedIn + newsletter rhythm that your team can maintain
- Campaign planning and delivery support when the team is at capacity
Practical Marketing Support Across Strategy, Content And Campaigns
Messaging and positioning
Support turning complex products, services or technical ideas into clearer messaging that your audience can understand.
Content planning and copywriting
Blogs, website copy, email content, campaign assets, thought leadership, social posts and sales enablement content.
LinkedIn and social media
Content planning, post writing, founder-led content, campaign support and consistency across LinkedIn.
Email and newsletter campaigns
Email copy, newsletter planning, nurture content and campaign messaging that supports awareness, engagement and lead generation.
Website copy
Clear website messaging and page copy for B2B businesses that need to explain what they do more effectively.
Event and webinar marketing
Support with webinar promotion, event messaging, follow-up content and repurposing.
PR and communications
Practical communications support for announcements, thought leadership, internal updates and external messaging.
Sales enablement content
Content that helps sales, founders and technical teams explain complex propositions more clearly.
Experience across complex B2B environments
Louise has worked across B2B technology, SaaS, cybersecurity, managed IT services, corporate communications and community-led marketing, including Device Authority, CyberClan, Clover Connect, Konica Minolta and Imagination Technologies.
She is comfortable working with founders, sales teams, pre-sales, technical specialists and senior stakeholders to turn messy ideas into clear marketing activity.
Marketing experience that connects strategy with delivery
- 18 years of marketing and communications experience
- 1,000+ MQLs generated annually in cybersecurity SaaS
- 1,400+ global virtual event registrations
- Website traffic increased from 4,998 to 10,527 monthly visitors
- 60%+ LinkedIn growth in four months
- Experience across B2B technology, SaaS, cybersecurity, MSP/MSSP and communications
Senior marketing judgement first. AI support where it helps.
Freelance marketing support can be delivered on its own, or alongside AI Marketing Foundations.
For some teams, the first step is getting clearer messaging, content structure and campaign focus. For others, it is building the AI workflows and prompt systems that help the team move faster.
Either way, the focus is the same: practical marketing support that makes work clearer, easier and more effective.
Need Senior Marketing Support?
Book a 20-minute intro call, or tell Louise what you’re trying to improve - and she’ll point you to the best-fit next step.