AI Marketing Foundations
Senior leaders want teams to use AI. LinkedIn is full of advice, tool lists and carousels. But senior and solo marketers are already stretched across reporting, content creation, campaign planning, marketing strategy and everyday admin.
AI Marketing Foundations helps small B2B marketing teams cut through the noise and set AI up properly — with the prompts, brand context, workflows and training needed to save time without losing brand voice, quality or human judgement.
This is practical AI marketing consultancy built from real trial and error: two years of training ChatGPT, testing tools like Claude, Gemini and Grok, working with AI chatbots, and building useful tools with Lovable, Replit and Base44.
I started using AI seriously because I wanted to understand whether it could genuinely support a small two-person marketing team and improve efficiency without lowering quality.
Over the last two years, I have used AI across real marketing workflows: brainstorming blog posts, training ChatGPT in a company’s tone of voice, drafting articles and social posts, researching topics, shaping podcast and webinar titles, and improving everyday content planning. I also trained Leadoo AI chatbots to answer website questions using company literature and approved content.
I have also tested what AI can do beyond content — building a marketing reporting dashboard for a community, a family routine app to help my SEND family navigate mornings and evenings, and this website using tools like Lovable, Replit and Base44.
The biggest lesson? Bad prompts get bad results. AI works best when it has clear context, specific instructions, useful reference material and human judgement guiding the output. That is the thinking behind AI Marketing Foundations.
This is for you if:
The aim is not to replace good marketing judgement. It is to give marketers more room to think, create and lead.
AI can take on some of the repetitive work that eats into the day: first drafts, research, repurposing, meeting prep, content structuring, briefing and admin-heavy tasks. That gives marketers more space for strategy, creativity, lead generation and work that improves return on investment.
Most small marketing teams do not need more AI tools. They need a better setup: clearer inputs, reusable prompts, quality checks and a workflow that fits how the team already works.
AI Marketing Foundations is designed to be practical from the start. The process focuses on what your team actually needs to make AI useful.
Louise reviews your existing messaging, website copy, content, tone of voice, workflows, AI usage and team pain points.
This can include:
The goal is to identify what AI needs to understand before it can create anything useful.
Louise creates the practical assets your AI tools need to produce better work.
This may include:
The goal is to stop your team starting from scratch every time they open an AI tool.
Louise trains your team online or in-person to use the system confidently.
Training can include:
The goal is to leave your team with a system they can keep using, not a one-off training session that gets forgotten.
Depending on the scope of the project, your team may leave with:
AI Marketing Foundations can support:
AI marketing consultancy helps teams work out how to use AI tools in a practical, useful and brand-safe way. For small marketing teams, that often means reviewing current workflows, choosing the right tools, creating brand and tone of voice documentation, and training marketers to write better prompts.
AI can get much closer to your brand voice when it is given clear guidance, examples, audience context, messaging notes and rules about what to avoid. That is why tone of voice documentation and prompt templates are central to AI Marketing Foundations.
Yes. AI Marketing Foundations includes practical training for marketing teams, including how to write better prompts, how to review AI outputs and how to build a prompt library for repeatable marketing tasks.
The right tools depend on your team, budget, skills and marketing workflow. Part of the review process is looking at what you already use and recommending which AI platforms or tools make most sense for your needs.
Yes. The package is designed for overburdened solo marketers and small teams who need AI to make work easier, not more complicated.
Yes. Alongside AI Marketing Foundations, Louise also offers senior freelance marketing support for small B2B teams that need help with strategy, messaging, content, campaigns, LinkedIn, email and website copy.
Book a 20-minute intro call to talk through where AI is currently creating friction and where a better system could save time.
